DOMINO'S PIZZA OPERATION IN MALAYSIA

Domino’s Pizza’s Business Strategy

They intend to achieve further growth and strengthen their competitive position through the continued implementation of their business strategy, which includes the following key elements:

• Continue to execute on their mission statement. Their mission statement is “Exceptional franchisees and team members on a mission to be the best pizza delivery company in the world.” They implement this mission statement by following a business strategy that:


• puts franchisees and Company-owned stores at the foundation of all their thinking and decisions;


• emphasizes their ability to select, develop and retain exceptional team members and franchisees;


• provides a strong infrastructure to support their stores; and


• builds excellent store operations to create loyal customers.

They adhere to the following guiding principles, which are based on the concept of one united brand, system and team:

• putting people first;


• demanding integrity;


• striving to make every customer a loyal customer;


• delivering with smart hustle and positive energy; and


• winning by improving results every day.


• Grow their leading position in an attractive industry. 

To be the best pizza delivery and carry-out are the largest components of the Malaysia Best in pizza category. They are also highly fragmented pizza delivery, through which a majority of their retail sales are generated, had sales of $10.9 billion in the twelve months ended November 2008. As the leader in U.S. pizza delivery, they believe that their convenient store locations, simple operating model, widely-recognized brand and efficient supply chain system are competitive advantages that position us to capitalize on future growth.


Carry-out had $13.8 billion of sales in the twelve months ended November 2008. While their primary focus is on pizza delivery, they are also favourably positioned as a leader in carry-out given their strong brand, convenient store locations and quality, affordable menu offerings.